A new year means new opportunities for change; for success and failure.
The HR landscape keeps evolving, and this year we predict that the following trends will set the stage for HR executives:
Engagement
HR executives have understood the importance of engaging talent from the start. This means we’ll see better career websites with optimized application processes. Social media will play and essential role in building engagement, as companies understand that audiences view them through a 360° lens and every channel is an opportunity to make an impact. Engagement plays a crucial role in attracting and retaining top talent, and for this reason it will become a priority this year.
Corporate culture
Company executives must revise the organizational culture and understand if it is being communicated explicitly and implicitly in the proper way and with adequate messages. A company’s culture must reflec what it’s all about but also what it wants to be, and what it expects from employees. It must be aligned with the kind of employees the organization is looking for, as only the proper culture can attract and, most importantly, retain the proper applicant.
Millenials are much more concerened with personal alignment with a company’s brand than their parents were when searching for their first job. For this reason, companies and particularly hiring managers must assess candidates with the proper questions to understand if there is a cultural fit because a lack of it can result in demotivated work, poor job performance, or even resignation.
Work-life balance
It continues to be a buzz term, but still very much a difficult area to tackle. HR must continue to analyze and explore the best initiatives to achieve a healthy life at work and after work. A fist step could be to help workers star the year with a stress-free approach. Read this article by Teresa Hopke, Senior VP of Life Meets Work, for some ideas on how to make this possible.
Rewards programs
Rewards programs are usually implemented as work-life balance initiatives. And over the last couple of years, the offerings in this category have grown with companies providing services that help organizations manage rewards programs in an easy way with a minor investment. HR executives must search for the best alternative that fits company needs. Some of the services out there include Loyalyworks and Globoforce.